A SCAD concept car aimed at a target audience composed of the younger generation. It's an electrical vehicle that comes in a variety of different configurations to meet shifting lifestyle needs.
"Tyr" was a 3-quarter long project that consisted of a multi-department collaboration. I was brought in with other UX designers in the 3rd quarter to help conceptualize and build the concept car's interior, create the dashboard, as well as supplementary materials such as a website and companion app.
Time Frame
2024 | 10 Weeks
Objective
Conduct research for and deliver finalizing materials for the concept car's release, including a dashboard and interior design, a website, and a companion app on mobile.
My Roles
UX Research, UX Design, Prototyping
Conducted research on target audience and market trends to inform the concept car's design.
Helped design the dashboard and interior including the side of the car and the folding seats.
Helped assemble a physical prototype, including carving wooden channels for the floor, and procuring a frame for the vehicle.
Helped design a website and companion app, using comparative analysis from competitors such as Rivian and Tesla.
Some of my work involved conducting research on demographics and market trends to inform our design decisions. Here is a small sample of the insights that our research team delivered.
Sources Used
Case studies
Articles
Videos
Interviews
Surveys
Competitive Analysis
Interior Sketches
Later on, I was relocated to the interior design team, which was responsible for delivering sketches for the chairs, the dash, and the car doors. We used insights from the research about our demographics to inform our decisions, choosing to focus on aerodynamic designs.
Prototype Car
After that, I also helped to assemble the prototype, namely the frame and the floor panels.
Dashboard
Before designing the dash, we created a simple sitemap to determine what features would go into the dashboard.
I was assigned to the dashboard team, and helped to design some infotainment screens, mainly for the passenger side of the car. Below, you can see some of those screens, and also a mockup of how it would look in the final.
End Product
After everything was finalized, we shipped the frame out to an external manufacturer so it could be completed. During the unveiling, we revealed our final concept car, which included finished upholstery, street legal driving functionality, and a dashboard.
Website
Before designing the website, we created a sitemap to determine what flows would need to be demonstrated in the end prototype.
Companion App
Finally, our team designed a companion app for the car, which involved research to inform our designs for what features users would expect.
Working on the concept car gave me an opportunity to design UX in physical contexts, alongside IDUS major students and many other disciplines. I got the opportunity to work with my hands.
This is an ongoing project, and not all of the information has been released, but this case study shows a snippet of what we were doing during the 3rd quarter that year in particular.
